Rowan James Moyle - UX Designer
Rowan James Moyle
UX Designer
Case Studies
Case Studies
Case Studies
Paperback Books
Empowered Browsing: Tailoring to the Tasteful Reader
This project involved customising the online experience of Melbourne's Paperback Books, while catering specifically to the needs of discerning buyers. I focused on simplifying the current site's information architecture and enhancing navigation, allowing customers to easily compare items and make informed decisions.
User Persona Development | Heuristic Evaluation | Competitive Analysis | Prototyping
Paperback Books
Empowered Browsing: Tailoring to the Tasteful Reader
This project involved customising the online experience of Melbourne's Paperback Books, while catering specifically to the needs of discerning buyers. I focused on simplifying the current site's information architecture and enhancing navigation, allowing customers to easily compare items and make informed decisions.
Read Case Study

Paperback Books
Read Case Study
Empowered Browsing: Tailoring to the Tasteful Reader
Kumo Study
Developing a Customisable, Intuitive UI for Students with ADHD
This project involved the development of a comprehensive study tool, informed by in-depth research and adherence to ADHD design guidelines. The project's goal was to create a user-friendly, inclusive digital product that caters to the unique needs of university students with ADHD, enhancing their ability to focus and achieve their study goals efficiently.
Usability Testing | Affinity Mapping | UI Design | Prototyping | Style Guide Development
Kumo Study
Developing a Customisable, Intuitive UI for Students with ADHD
This project involved the development of a comprehensive study tool, informed by in-depth research and adherence to ADHD design guidelines. The project's goal was to create a user-friendly, inclusive digital product that caters to the unique needs of university students with ADHD, enhancing their ability to focus and achieve their study goals efficiently.
Read Case Study


Kumo Study
Read Case Study
Developing a Customisable, Intuitive and Night-Friendly UI for Students with ADHD
Habit Garden
Bringing AI Innovation and Gamification to Habit Tracking
Habit Garden is a concept prototype developed as part of a one-week UX design challenge, addressing a classmate's issue with maintaining healthy routines. The process involved iterative design and refining ideas through low-fidelity paper prototyping and stakeholder feedback. The final prototype incorporated game mechanics and inspiration drawn from James Clear's Atomic Habits.
Storyboarding | Sketching | Iterative Design | Wireframing | ChatGPT | Gamification
Habit Garden
Bringing AI Innovation and Gamification to Habit Tracking
Habit Garden is a concept prototype developed as part of a one-week UX design challenge, addressing a classmate's issue with maintaining healthy routines. The process involved iterative design and refining ideas through low-fidelity paper prototyping and stakeholder feedback. The final prototype incorporated game mechanics and inspiration drawn from James Clear's Atomic Habits.
Read Case Study

Habit Garden
Read Case Study
Bringing AI Innovation and Gamification to Habit Tracking
NSW Health - Life Life Well @ School
Leading by Example: A Whole-School, Mobile-Centric Approach for Time-Sensitive Parents.
Developing a more intuitive and responsive website that addresses the diverse needs of parents and teachers with limited time.
User Research | Archetype Development | UI Design | Information Architecture
NSW Health - Life Life Well @ School
Leading by Example: A Whole-School, Mobile-Centric Approach for Time-Sensitive Parents.
Developing a more intuitive and responsive website that addresses the diverse needs of parents and teachers with limited time.
Read Case Study


Life Life Well @ School
Read Case Study
Leading by Example: A Whole-School, Mobile-Centric Approach for Time-Sensitive Parents.
© 2023 Rowan Moyle UX Portfolio. All rights reserved.